After launching CropConnect in 2013, Mehta and Jhajharia traversed the country, meeting and talking with farmers—70,000 km across 20 states. “The aim was to bridge the gap between farmers and consumers,” explains Mehta. In 2015, they launched Original Indian Table, an e-commerce platform for their products. Today, they have a total of 100 products which includes black rice from Manipur, black peas from Ladakh, and bamboo rice. Jhajharia says that their biggest customers are hotels and restaurants, including Hyatt, ITC, Olive, Bombay Canteen, and Kala Ghoda Café. Revenues have been increasing rapidly, he adds. “Quarter-on-quarter we are seeing revenues growing by about 50% to 100%.” CropConnect is entirely self-funded. Jhajharia says they wanted to establish the business model before approaching funders. “Our cash position is quite comfortable at the moment. But by mid-2017, we should start the funding process,” he says.
Top Stories
Enterprise
Puneet J & Ishira Mehta: Bridging the gap between farmers and consumers
More FromEnterprise
Godrej Consumer shares jump 8% to record high post Q4
Shares of the Good Night and Hit mosquito repellent maker touched an all-time high of ₹1,349.65 on the BSE
Tata Motors India to report zero net debt in March 2024
The net debt of automotive division in India fell to ₹3,500 crore in December from ₹20,487 crore in March 2022.
Ola CEO Bhavish Aggarwal slams gender pronouns; internet divided
His post has sparked debate on the internet with some users lauding Aggarwal, while others called out Aggarwal’s insensitivity towards gender pronouns.
India to approve private space activity plans in 120 days
An official release stated the NGP would complement government endeavour in providing a predictable regulatory regime, transparency and ease of doing business in the Indian space sector.
More FromEnterprise
Godrej Consumer shares jump 8% to record high post Q4
Shares of the Good Night and Hit mosquito repellent maker touched an all-time high of ₹1,349.65 on the BSE
Tata Motors India to report zero net debt in March 2024
The net debt of automotive division in India fell to ₹3,500 crore in December from ₹20,487 crore in March 2022.
Ola CEO Bhavish Aggarwal slams gender pronouns; internet divided
His post has sparked debate on the internet with some users lauding Aggarwal, while others called out Aggarwal’s insensitivity towards gender pronouns.
India to approve private space activity plans in 120 days
An official release stated the NGP would complement government endeavour in providing a predictable regulatory regime, transparency and ease of doing business in the Indian space sector.
Leave a Comment
Your email address will not be published. Required field are marked*